Concession Making

Strategic Give, Tactical Take.

Concession making in negotiation is the strategic act of yielding or compromising on certain points to reach a mutually beneficial agreement. It’s like the art of giving a little to get a lot, where both parties walk away feeling like winners. This tactic is crucial because it helps build trust and rapport, showing that you’re willing to be flexible and considerate of the other party's needs. By carefully planning your concessions, you can steer the negotiation towards a favorable outcome without sacrificing your core interests.

The significance of concession making lies in its ability to break deadlocks and foster a collaborative atmosphere. It matters because, in the world of negotiation, being rigid can often lead to stalemates or even conflict. By making thoughtful concessions, you demonstrate goodwill and encourage reciprocity, which can lead to more creative and effective solutions. Remember, it’s not about who gives up the most, but about finding a balance that satisfies both sides. So, next time you’re at the negotiation table, think of concessions as your secret weapon to seal the deal.

Concession making is a crucial part of negotiation, where you give a little to get a little. It’s like a dance, and you don’t want to step on anyone’s toes. Here are the essential principles to keep you light on your feet:

  1. Strategic Timing: Timing is everything. Concessions should be made neither too early nor too late. If you give in too soon, you might seem desperate, like someone who brings a cake to a party that hasn’t started yet. Wait until the right moment—when the other party is ready to reciprocate. This keeps the negotiation balanced and ensures you’re not giving away too much without getting something in return.

  2. Reciprocity: Think of concessions as a game of catch. You throw the ball, and they throw it back. When you make a concession, expect something in return. This principle ensures that both parties feel like they’re gaining something, maintaining a sense of fairness and mutual benefit. If you’re always the one catching, you might end up with a sore hand and nothing to show for it.

  3. Incremental Approach: Don’t put all your cards on the table at once. Make small, incremental concessions. This approach allows you to gauge the other party’s reactions and adjust your strategy accordingly. It’s like peeling an onion—layer by layer, without making anyone cry. This way, you maintain control over the negotiation process and avoid giving away too much too quickly.

  4. Value Perception: Not all concessions are created equal. Some may cost you little but hold high value for the other party. It’s like trading a pen for a paperclip when the other person really needs to staple some documents. Identify what the other party values and tailor your concessions to maximize perceived value. This tactic can help you achieve more favorable outcomes without significant sacrifices.

  5. Clear Communication: Be transparent about the concessions you’re making. Clearly articulate what you’re offering and why it’s significant. This clarity prevents misunderstandings and ensures that the other party recognizes the value of your concession. It’s like highlighting the best features of a house you’re selling—make sure they see the granite countertops and not just the leaky faucet. Clear communication fosters trust and keeps the negotiation on track.

By mastering these principles, you’ll navigate the art of concession making with finesse, ensuring that both parties leave the negotiation table satisfied and ready for the next round.


Picture this: You're at a bustling farmers' market, eyeing a juicy bunch of organic carrots. You approach the vendor and ask for a price. She says, "Five dollars," but you were hoping to pay three. Here's where the art of concession making comes into play—a delicate dance of give and take.

Think of negotiation like a seesaw. If one side is too heavy, the other is left dangling in the air, feeling shortchanged. Your goal? Balance. So, you say, "How about four dollars?" Now, you're inviting the vendor to meet you halfway. She nods and counters with, "Four fifty, and I'll throw in a bunch of parsley." Voilà! You’ve just made a concession—accepting a slightly higher price for an added benefit.

In professional negotiations, concessions aren't just about meeting in the middle. They're strategic moves that can foster goodwill and build relationships. Imagine you're negotiating a business deal. You might concede on delivery time in exchange for a better price or longer contract terms. It’s about prioritizing what truly matters to you while giving the other party something they value.

But beware of the slippery slope of endless concessions. If you give too much, you risk looking desperate or undervaluing your position. It’s like offering your last cookie to a friend—you want to be generous, but you also want to enjoy a bite yourself. The key is to make concessions that are meaningful yet sustainable.

Now, some might argue that making concessions is a sign of weakness. But let’s debunk that myth. In reality, a well-timed concession can demonstrate flexibility and a collaborative spirit, often leading to more favorable outcomes for both parties. It’s not about losing ground; it’s about finding common ground.

So, the next time you find yourself at the negotiation table—or the farmers' market—remember: a savvy concession isn't just about compromise. It's about crafting an agreement where both sides feel they've won something. And who knows, you might just leave with a bunch of carrots and a new recipe for carrot-parsley soup.


Fast-track your career with YouQ AI, your personal learning platform

Our structured pathways and science-based learning techniques help you master the skills you need for the job you want, without breaking the bank.

Increase your IQ with YouQ

No Credit Card required

Picture this: You're at a bustling farmers' market on a sunny Saturday morning. You've got your eye on a beautiful, handwoven basket. The vendor, a seasoned negotiator, quotes you a price that makes you blink twice. Now, here's where concession making comes into play. You start by expressing genuine interest in the basket, maybe even complimenting the craftsmanship. Then, you mention that you're on a budget but would love to take it home. The vendor, recognizing your interest, might offer a small discount or throw in a smaller item for free. This is a classic example of concession making—both parties give a little to reach a mutually satisfying agreement. It's not just about the price; it's about building rapport and finding common ground.

Now, let's shift gears to the corporate world. Imagine you're negotiating a contract with a potential client. They want a lower price, but you know your services are worth every penny. Instead of flatly refusing, you offer a concession: a slight reduction in price in exchange for a longer contract term or a larger volume commitment. This way, you maintain the value of your services while giving the client something they want. It's a win-win, and it demonstrates flexibility and a willingness to collaborate.

In both scenarios, the key is to make concessions that are strategic and beneficial to both parties. It's about finding that sweet spot where everyone walks away feeling like they've gained something. And remember, a little humor and warmth can go a long way in easing the tension and making the negotiation process more enjoyable. After all, who doesn't appreciate a good-natured chuckle while haggling over a basket or a business deal?


  • Building Trust and Goodwill: When you make a concession, you're essentially saying, "Hey, I'm willing to meet you halfway." This gesture can foster a sense of trust and goodwill between negotiating parties. It shows you're not just out for yourself, but genuinely interested in reaching a mutually beneficial agreement. This can be particularly useful in long-term business relationships where trust is the currency of choice. Plus, who doesn't like someone who's willing to give a little to get a little?

  • Encouraging Reciprocity: Concessions can act like a boomerang. When you give something up, it often prompts the other party to reciprocate. This is rooted in the social norm of reciprocity—people feel compelled to return favors. So, by strategically making concessions, you can encourage the other side to make concessions of their own, potentially leading to a more favorable outcome for you. It's like a dance where both partners take turns leading, creating a rhythm that moves the negotiation forward.

  • Facilitating Problem-Solving: Sometimes, negotiations hit a stalemate, and it feels like you're trying to push a boulder uphill. Concessions can break this deadlock by introducing flexibility into the discussion. They can open up new avenues for problem-solving and creative solutions that might not have been considered otherwise. By showing willingness to adjust your position, you can encourage a more collaborative approach to resolving issues, turning a potential impasse into an opportunity for innovation. It's like finding a secret passage in a maze—suddenly, the path forward becomes clearer.


  • Balancing Act: One of the biggest challenges in concession making is finding the right balance between giving too much and giving too little. If you concede too much, you might end up with a deal that doesn’t meet your needs. On the flip side, if you hold back too much, you risk stalling the negotiation or even losing the deal altogether. It's like walking a tightrope, where leaning too far in either direction can lead to a fall. The key is to understand the value of what you’re conceding and ensure it aligns with your overall negotiation strategy. Remember, every concession should bring you closer to your goal, not further away.

  • Perception of Weakness: Another challenge is the perception that making concessions can be seen as a sign of weakness. In some negotiation circles, there's a belief that the first to concede loses power. However, this isn't always the case. Strategic concessions can actually strengthen your position by building goodwill and fostering a collaborative atmosphere. It's important to reframe concessions as a tool for mutual gain rather than a loss. Think of it as a chess game, where a well-timed sacrifice can lead to a winning position.

  • Understanding the Other Party’s Needs: Making effective concessions requires a deep understanding of the other party’s needs and priorities. Without this insight, you risk offering concessions that don’t hold much value for them, which can lead to frustration and stalled negotiations. It’s like offering a vegetarian a steak dinner—well-intentioned but ultimately unappreciated. To avoid this, invest time in active listening and asking probing questions to uncover what truly matters to the other side. This way, your concessions can be both meaningful and strategic, paving the way for a successful negotiation outcome.


Get the skills you need for the job you want.

YouQ breaks down the skills required to succeed, and guides you through them with personalised mentorship and tailored advice, backed by science-led learning techniques.

Try it for free today and reach your career goals.

No Credit Card required

  1. Understand Your Priorities: Before entering any negotiation, identify what you absolutely need versus what you can live without. This is your baseline. For instance, if you're negotiating a job offer, your baseline might be a minimum salary or specific benefits. Knowing this helps you decide where you can afford to make concessions without losing sight of your main goals.

  2. Assess the Other Party’s Needs: Try to understand what the other side values most. This requires active listening and sometimes a bit of detective work. If you're negotiating with a supplier, for example, they might prioritize long-term contracts over immediate payment. By understanding their priorities, you can tailor your concessions to offer something valuable to them that costs you little.

  3. Plan Your Concessions Strategically: Think of concessions as chess moves. You don’t want to give away your queen right away. Start with smaller, less critical concessions to build goodwill and test the waters. For example, in a business deal, you might first offer a slightly extended deadline before discussing price reductions.

  4. Communicate Clearly and Confidently: When making a concession, be clear about what you’re offering and why. This isn’t just about being nice; it’s a strategic move. For instance, you might say, “I’m willing to adjust the delivery schedule to meet your needs, provided we can agree on the pricing terms.” This shows flexibility while reinforcing your priorities.

  5. Seek Reciprocity: Concessions should be a two-way street. After offering something, politely ask for something in return. This could be as simple as, “I’ve adjusted the terms as requested; could we discuss extending the contract duration?” This not only balances the negotiation but also signals that you expect mutual cooperation.

Remember, negotiation is as much about psychology as it is about numbers. By making concessions wisely, you can often achieve more than you initially thought possible. And who knows, you might even enjoy the process—like a game of strategic give-and-take, minus the board and pieces.


Concession making in negotiation is like playing chess with a twist—each move should be strategic, but also flexible enough to adapt to the unexpected. Here are some expert tips to help you master the art of concession making, ensuring you don’t just survive the negotiation table, but thrive.

  1. Prioritize Your Concessions: Before you even step into the negotiation room, know what you’re willing to give up and what’s non-negotiable. Think of it as packing for a trip: you wouldn’t leave without your passport, but you might skip the extra pair of shoes. Rank your concessions by importance and impact. This way, you can offer less critical concessions first, keeping your key interests protected. Remember, not all concessions are created equal—some are mere pawns, while others are your queen.

  2. Trade, Don’t Give: A common pitfall is to make concessions without getting anything in return. This isn’t a charity event; it’s a negotiation. Each concession should be a trade, not a gift. When you offer something, ask for something in return. This could be a smaller concession on their part or a commitment to a future benefit. It’s like swapping lunch items in school—if you’re giving away your chocolate chip cookie, make sure you’re getting something equally tasty in return.

  3. Use Concessions to Build Trust: Strategic concessions can be a powerful tool to build rapport and trust. By showing flexibility and willingness to compromise, you signal goodwill and openness. However, be cautious not to overdo it, as excessive concessions can make you appear desperate or unprepared. Think of it as a dance—lead with grace, but don’t step on your partner’s toes.

  4. Time Your Concessions Wisely: Timing is everything. Offer concessions too early, and you might seem overeager; too late, and you risk stalling the negotiation. Pay attention to the flow of the conversation and the other party’s signals. Sometimes, holding back a concession until a critical moment can be a game-changer. It’s like a plot twist in a movie—unexpected, but perfectly timed.

  5. Document and Review Concessions: Keep track of what you’ve conceded and what you’ve received in return. This not only helps you stay organized but also ensures there’s no confusion later on. After the negotiation, review the concessions made to assess their impact and learn for future negotiations. It’s like keeping a scorecard—not just to see who won, but to understand the game better.

By approaching concession making with these strategies, you’ll navigate negotiations with confidence and finesse. Remember, it’s not just about what you give, but how and when you give it. Happy negotiating!


  • Opportunity Cost: Imagine you're at a bustling farmers' market, juggling decisions on which fresh produce to buy. In negotiation, every concession you make is like choosing one basket of apples over another. Opportunity cost is the value of what you forgo when making a decision. When you concede a point, you're essentially saying, "This is worth more to me than that." Understanding opportunity cost helps you weigh the importance of each concession against potential gains elsewhere. It encourages you to be strategic, ensuring that what you give up pales in comparison to what you gain. Remember, it's not just about the apples you choose, but the ones you leave behind.

  • Reciprocity: This is the social glue that holds human interactions together, a sort of “I scratch your back, you scratch mine” mindset. In negotiation, concessions often trigger a reciprocal response. When you make a concession, you create an expectation for the other party to reciprocate, fostering a cooperative atmosphere. This is like offering your neighbor a slice of pie and them returning the favor with fresh-baked cookies. Recognizing the power of reciprocity can help you strategically make concessions that encourage mutual give-and-take, leading to a more balanced and satisfactory outcome for both parties.

  • Anchoring: Picture a ship dropping anchor; it sets the starting point for its journey. Similarly, in negotiations, the initial offers serve as anchors, influencing the direction and range of subsequent concessions. When you make a concession, you shift the anchor point, potentially steering the negotiation towards your desired outcome. Being aware of anchoring helps you understand how initial positions can set the tone and limits of the negotiation. By skillfully adjusting these anchors through concessions, you can guide the discussion to more favorable waters. Just ensure your anchor is strong enough to keep you from drifting too far from your goals.


Ready to dive in?

Click the button to start learning.

Get started for free

No Credit Card required