Step 1: Recognize the Signs of Denial
The first step in applying the mental model of denial is to recognize its signs. Denial often manifests as a refusal to accept facts or reality, resulting in ignoring or rationalizing away problems. For instance, a person might insist that their smoking habit isn't harmful despite clear evidence to the contrary. In a professional setting, this could look like a manager not acknowledging declining sales figures. To use denial effectively, you need to be able to spot when you or others are engaging in it.
Step 2: Question Your Assumptions
Once you've spotted potential denial, challenge your assumptions. Ask yourself tough questions like "What evidence am I overlooking?" or "How might my personal biases be affecting my judgment?" This step is about being brutally honest with yourself. If you're leading a team that's missing targets, instead of blaming external factors, consider if there's something within your control that's contributing to the issue.
Step 3: Seek Out Contrary Evidence
Actively look for information that contradicts your current beliefs or desires. This could involve seeking out opinions from people who disagree with you or reading studies that challenge your viewpoint. For example, if you believe your business strategy is flawless but results are subpar, seek feedback from team members or industry peers who might provide insights into what's not working.
Step 4: Embrace Discomfort
Applying the mental model of denial requires embracing discomfort because facing reality can be unsettling. Accepting that a project you've poured your heart into is failing isn't easy, but it's necessary for growth and improvement. Understand that feeling uncomfortable is often a sign of progress as it means you're moving beyond your comfort zone and confronting hard truths.
Step 5: Take Constructive Action
Finally, use the insights gained from overcoming denial to take constructive action. This means making changes based on new understandings and realities rather than what you wish were true. If data shows that a product isn't resonating with customers as expected, it may be time to pivot or make significant adjustments rather than doubling down on an ineffective strategy.
By following these steps—recognizing denial, questioning assumptions, seeking contrary evidence, embracing discomfort, and taking constructive action—you can avoid the pitfalls of denial and make more informed decisions both personally and professionally.