Not Invented Here

Homegrown Hubris Hinders Harmony.

Not Invented Here (NIH) is a form of ingroup bias where individuals or organizations are reluctant to adopt an idea or product because it originates from another culture, company, or source. It's that little voice that whispers, "If we didn't dream it up, it can't be that great," leading to the rejection of potentially valuable external innovations in favor of homegrown solutions.

The significance of NIH lies in its impact on decision-making and progress. It can create blind spots where the value of external ideas is underestimated, stifling innovation and collaboration. This matters because in a world where knowledge and expertise are widely distributed, clinging too tightly to NIH can leave you playing catch-up while others embrace cross-pollination and leap ahead. Recognizing and overcoming this bias opens doors to diverse thinking and keeps your toolbox fresh with the best tools, not just the familiar ones.

Understanding 'Not Invented Here' Syndrome

  1. Definition and Origins: At its core, 'Not Invented Here' (NIH) is a bit like that feeling when your sibling gets a compliment, and you can't help but roll your eyes. It's a psychological phenomenon where teams or individuals snub products, research, or knowledge simply because it wasn't created within their own group. It's like a corporate version of "If I didn't bake the cake, then I don't want a slice." This mindset can stem from pride, fear of change, or just plain old comfort with the familiar.

  2. Impact on Innovation and Growth: NIH is like wearing blinders that block out any genius idea that didn't sprout in your own backyard. It can stifle innovation because it leads to reinventing the wheel rather than building on existing work. Imagine you're trying to solve a puzzle but refuse to look at any pieces that weren't cut by your own hands – sounds counterproductive, right? That's what NIH does to organizations; it limits their vision and potential for growth.

  3. Cultural Implications: The 'Not Invented Here' syndrome isn't just about rejecting ideas; it's also about the culture it creates within an organization or group. It fosters an environment where the new and different are viewed with suspicion rather than curiosity. Think of it as having an exclusive club where only homegrown ideas get VIP passes – this doesn’t exactly scream 'welcome' to outside innovation.

  4. Overcoming NIH: To beat NIH, organizations need to cultivate open-mindedness like gardeners tend to their plants – with care and consistency. Encouraging collaboration across departments, recognizing the value in external solutions, and rewarding team members who successfully integrate outside ideas can help nip NIH in the bud.

  5. Balancing Internal vs External Solutions: While NIH is often seen as negative, there's something to be said for valuing internal solutions – they're tailored suits versus off-the-rack options. The key is balance; knowing when to craft your own solution and when to adopt external innovations is like being a DJ who knows exactly when to drop the beat for maximum effect.

Remember, while home-cooked meals are comforting, sometimes takeout brings that extra spice you didn’t even know you were missing!


Imagine you're part of a close-knit group of chefs, each with your own signature dish that the local community loves. Now, picture a new chef rolling into town with an exotic recipe that's rumored to be the next big thing. Instead of giving it a taste, your group dismisses it without a second thought. Why? Simply because it wasn't concocted in your kitchen.

This scenario is a culinary take on the 'Not Invented Here' (NIH) syndrome, where the 'Ingroup'—our circle of chefs—rejects the new recipe not on its merits but because it originated outside their circle. It's like saying, "If we didn't cook it up, it can't be that good."

Now let's stir this analogy into the professional world. In business or technology, NIH can cause companies to snub external innovations or ideas because they weren't brewed within their own walls. It's as if they have an allergic reaction to anything that didn't sprout from their own corporate garden.

But here's some food for thought: what if that outside recipe—or in business terms, a new technology or idea—could actually complement your menu and delight your customers even more? By giving in to NIH syndrome, you might miss out on adding that extra zest to your offerings.

So next time you encounter something not whipped up in your familiar kitchen, remember: great recipes—and ideas—can come from anywhere. Don't let NIH spoil what could be your next best dish or breakthrough innovation. After all, variety is the spice of life and business alike!


Fast-track your career with YouQ AI, your personal learning platform

Our structured pathways and science-based learning techniques help you master the skills you need for the job you want, without breaking the bank.

Increase your IQ with YouQ

No Credit Card required

Imagine you're part of a tech company that's been developing its own software for years. It's your baby, and you've watched it grow from a few clumsy lines of code to a sleek, user-friendly platform. But here's the twist: there's another software out there that does the same thing, maybe even better, and it's available for licensing. Yet, when someone suggests adopting this external solution, the team reacts like someone just proposed replacing the office coffee with decaf – pure horror.

This is 'Not Invented Here' syndrome in action. It's that stubborn feeling of "if we didn't create it, we don't want it," even if 'it' is a shiny new tool that could cut your workload in half. It's like refusing to use a GPS because you think your hand-drawn map is part of your charm.

Now let’s switch gears to another scene – the world of academia. Picture a research group that has been using a particular methodology for decades. They've published papers on it; they've built their reputations on it; heck, they probably dream about it. Then comes along this new methodology – let’s call it Method X – which is faster and yields more accurate results. But instead of embracing Method X with open arms, our researchers are giving it the cold shoulder.

Why? Because Method X wasn't invented here. It feels like an outsider, an intruder that threatens to overshadow years of hard work and dedication.

In both scenarios, 'Not Invented Here' isn’t just about pride; it’s about identity and comfort zones being challenged. The practical takeaway? Keep an eye out for this sneaky bias because innovation often comes from outside our familiar turf – and hey, sometimes the grass really is greener on the other side!


  • Fosters Innovation and Customization: The 'Not Invented Here' (NIH) syndrome can actually be a catalyst for innovation. When teams prefer their own solutions, they're driven to create something tailored specifically to their needs. This can lead to unique, customized systems or products that fit like a glove. Think of it as cooking at home rather than ordering out; you tweak the recipe until it's just right for your taste buds.

  • Builds Team Cohesion and Morale: There's something special about a team that takes pride in its creations. NIH can enhance team spirit and morale because everyone involved feels a sense of ownership and accomplishment. It's like when you build your own furniture – sure, it might wobble a bit, but you'll love it more because you made it yourself.

  • Encourages Skill Development: When professionals roll up their sleeves and dive into creating their own solutions, they're not just building a product; they're building their skill set. NIH pushes teams to learn and grow, as they're not relying on external solutions that someone else figured out. It's akin to solving a crossword puzzle without peeking at the answers – the challenge sharpens your wits.


  • Resistance to External Solutions: The 'Not Invented Here' (NIH) syndrome can lead to an automatic dismissal of ideas, products, or solutions simply because they originate outside of one's own group or organization. This knee-jerk reaction can be a significant roadblock. Imagine you're at a team meeting and someone suggests a software that's been successful elsewhere. But there's an immediate pushback with a "that won't work for us" attitude, without even considering its merits. It's like refusing to try a dish from another cuisine just because it's unfamiliar – you might miss out on something great.

  • Reinventing the Wheel: NIH can also result in unnecessary duplication of effort. When teams insist on developing their own solutions from scratch, they may end up investing time and resources into solving problems that have already been addressed effectively by others. Think about it as deciding to build your own smartphone from scratch instead of buying one off the shelf – it’s not just about pride in DIY, but also about whether it’s the best use of your energy and resources.

  • Stifling Innovation and Growth: While NIH is rooted in the desire to create bespoke solutions, ironically, it can hinder innovation. By not leveraging external ideas and technologies, organizations may limit their ability to grow and improve. It’s like staying in your hometown your whole life without ever traveling – sure, home is comfortable, but think of all the experiences and perspectives you’d miss out on.

Remember, while it’s natural to feel proud of our own creations and solutions, staying curious about what others have to offer can lead us down paths we might never have discovered on our own. So next time you encounter a "not made here" idea, give it a chance – who knows? It might just be the missing puzzle piece you were looking for.


Get the skills you need for the job you want.

YouQ breaks down the skills required to succeed, and guides you through them with personalised mentorship and tailored advice, backed by science-led learning techniques.

Try it for free today and reach your career goals.

No Credit Card required

Step 1: Recognize the Bias

First things first, let's spot the 'Not Invented Here' (NIH) syndrome in action. It's that little voice that whispers, “If we didn't come up with it, it can't be that great.” This bias can sneak into teams and organizations, leading to a reluctance to adopt ideas, products, or practices from outside sources. To tackle NIH, you need to be a bit of a detective. Keep an eye out for signs like an automatic dismissal of external solutions or an overemphasis on developing in-house solutions even when better options exist elsewhere.

Step 2: Challenge the Status Quo

Once you've spotted NIH rearing its head, it's time to shake things up. Ask probing questions like “What specifically makes our in-house solution superior?” or “Have we truly evaluated the external option fairly?” Encourage your team to provide concrete evidence rather than relying on gut feelings or assumptions. By fostering a culture of curiosity and critical thinking, you're laying the groundwork for more objective decision-making.

Step 3: Broaden Your Horizons

Now let's expand our toolkit. Actively seek out and explore external ideas and innovations. This could mean attending industry conferences, setting up knowledge exchanges with other companies, or subscribing to journals and newsletters in your field. The goal is to expose yourself and your team to a variety of perspectives and solutions that might not originate from within your organization but could offer significant value.

Step 4: Create a Fair Playing Field

Let's level the playing field by establishing clear criteria for evaluating both internal and external solutions. This involves setting benchmarks based on efficiency, cost-effectiveness, scalability, and other relevant factors. When you compare options against these impartial standards rather than their origin, you're more likely to make decisions based on merit.

Step 5: Celebrate External Wins

Lastly, when an external solution hits it out of the park, don't be shy about celebrating it! Highlighting successes achieved through outside ideas reinforces their value and helps erode NIH bias over time. Share case studies or testimonials that showcase how adopting an external innovation led to positive outcomes for your organization.

Remember that overcoming 'Not Invented Here' syndrome isn't about swinging the pendulum entirely in the opposite direction; it's about finding the sweet spot where good ideas are recognized for what they are—regardless of their source—and where innovation can thrive unimpeded by bias.


  1. Embrace a Culture of Curiosity: To counteract the Not Invented Here syndrome, foster an environment where curiosity is celebrated and external ideas are seen as opportunities rather than threats. Encourage team members to explore innovations from outside sources and bring them to the table for discussion. This doesn't mean you have to adopt every new idea, but being open to them can lead to unexpected breakthroughs. Remember, even the most successful companies have benefited from ideas that weren't born in-house. Think of it as a treasure hunt—sometimes the best gems are found in someone else's backyard.

  2. Implement a Structured Evaluation Process: One common pitfall is dismissing external ideas without a fair assessment. Develop a structured process for evaluating new concepts, regardless of their origin. This could involve setting up criteria that focus on the potential benefits and feasibility of the idea rather than its source. By doing so, you ensure that decisions are based on merit, not bias. It's like giving every contestant a fair shot in a talent show—sometimes the underdog surprises you with a show-stopping performance.

  3. Encourage Cross-Functional Collaboration: Often, NIH bias thrives in siloed environments where teams are isolated from one another. Break down these barriers by promoting cross-functional collaboration. When teams with different expertise and perspectives come together, they can evaluate external ideas more objectively. This collaboration can also lead to hybrid solutions that combine the best of both internal and external innovations. Think of it as a potluck dinner—everyone brings something different to the table, and the result is a feast of diverse flavors that no single chef could have created alone.


  • Confirmation Bias: This is like having a favorite pair of glasses that makes everything look better, even when they're not the best choice for every situation. Confirmation bias is our tendency to search for, interpret, and remember information in a way that confirms our preconceptions. When it comes to the 'Not Invented Here' (NIH) syndrome, confirmation bias can lead professionals to favor their own ideas or those of their immediate group because they align with existing beliefs and values. This means that even if an external solution is superior, it might be dismissed simply because it doesn't fit with what's already familiar or favored internally. It's like ignoring a new music genre because you're convinced rock 'n' roll has all the answers.

  • Sunk Cost Fallacy: Imagine you've bought tickets to a movie but then hear about another one that you'd probably enjoy more. The sunk cost fallacy would have you sitting through your original choice, just because you've already paid for it, rather than switching to the better option. In business and innovation contexts, this mental model explains why companies might continue investing in their own solutions (time, money, effort) even when an external alternative could be more efficient or effective. The NIH syndrome is fueled by this fallacy; teams might reject outside ideas not because they aren't good but because they feel too invested in their own.

  • Diversification Bias: Think of your investment portfolio – you wouldn't put all your eggs in one basket because spreading them out reduces risk and can lead to better outcomes. Diversification bias refers to our understanding that variety often leads to more robust solutions. However, when NIH syndrome is at play, organizations may fail to diversify their ideas and solutions adequately. They might overlook the benefits of integrating external innovations with internal ones due to a preference for homegrown products or strategies. By recognizing this bias, professionals can strive for a balance between internal development and external adoption that optimizes innovation and performance.

Each of these mental models provides a lens through which we can view the 'Not Invented Here' phenomenon – understanding why it happens and how we might challenge our own biases to make better decisions both individually and organizationally.


Ready to dive in?

Click the button to start learning.

Get started for free

No Credit Card required