Escalation of Commitment is a logical fallacy where individuals or organizations continue to invest in a decision despite new evidence suggesting that the original decision was likely wrong and the costs of continuing are not justified. It's like being on a sinking ship but instead of looking for a lifeboat, you're busy polishing the deck; you're so invested in the journey that you can't bear to abandon ship, even when it's going down. This stubborn dedication to a failing course of action can be driven by factors such as not wanting to admit failure, sunk cost fallacy, or an overly optimistic belief that things will turn around with just a bit more effort.
Understanding why Escalation of Commitment matters is crucial for professionals and graduates because it can lead to significantly poor decision-making and resource allocation. Imagine you're at a buffet and you've piled your plate too high. Instead of acknowledging your eyes were bigger than your stomach, you keep eating past the point of comfort because you paid for it—that's Escalation of Commitment in action. In business or personal decisions, recognizing this fallacy helps us cut our losses by making more rational choices about when to stop investing in a losing proposition. It's about knowing when to fold 'em and walk away before we're too deep in the hole—financially or emotionally.