Imagine you're standing in your favorite ice cream shop, eyes darting between two mouth-watering flavors: Chunky Chocolate Chip and Very Berry Blast. After a playful internal debate, you pick Chunky Chocolate Chip. Now, here's where it gets interesting. When you're savoring that ice cream and someone asks how it is, you don't just say it's good—you rave about the rich chocolate chunks and the perfect creamy texture. You might even dismiss the berry option as probably being too sweet or not as satisfying.
This is choice-supportive bias in action. It's like your brain has put on a pair of "I-make-great-decisions" glasses. Everything about the choice you made looks better simply because you made it.
Let's break this down: after making a decision—like choosing an ice cream flavor—you're likely to remember your choice as better than it actually was, or better than the alternatives. Why? Because nobody likes buyer's remorse—it's much more pleasant to pat ourselves on the back for our excellent decision-making skills.
Now, let's scale that up to professional or graduate-level decisions. Say you've just hired a new team member or chosen a specific software for your company after comparing several options. Even if there are hiccups along the way with your new hire or the software doesn't have all the bells and whistles you hoped for, you might find yourself focusing on their positive aspects while downplaying any negatives.
Why does this matter? Well, in professional settings, this bias can lead to sticking with suboptimal strategies or tools simply because we chose them—and that can cost time and money.
So next time you find yourself defending a choice tooth and nail, take a step back and ask yourself: "Am I really evaluating this objectively, or am I wearing my 'I-make-great-decisions' glasses?" Recognizing when choice-supportive bias is at play can help keep those professional decisions sharp—just like knowing when to admit that maybe, just maybe, Very Berry Blast could have been an equally delightful adventure for your taste buds.