Marketing overview image

Marketing

17 Pathways • 66 Skills

Skill Set Marketing is all about showcasing your unique blend of abilities and know-how to stand out in the job market or business arena. It's like putting your best foot forward, but instead of a shiny shoe, it's your talents on display. This approach is crucial because it helps you catch the eye of employers or clients who are on the hunt for someone with your exact toolkit – making you the missing puzzle piece they've been searching for.

Understanding marketing fundamentals

"Marketing: Not Just Mad Men"

Marketing mix (4Ps)

"Mix, Match, Master, Market."

Customer segmentation

"Customers: Not One-Size-Fits-All"

Positioning and branding

"Brand: Your Business Signature"