eCommerce overview image

eCommerce

9 Pathways • 32 Skills

The eCommerce skill set encompasses the abilities needed to manage online stores effectively, such as digital marketing, data analysis, customer service, and tech savvy for platform management. Its purpose is to drive online sales and provide a seamless shopping experience. Mastering these skills is crucial because the digital marketplace is fiercely competitive, and staying ahead requires not just selling products but also creating memorable customer journeys.

eCommerce principles

"Cart Logic: Beyond Clicks"

eCommerce business models

"Shop, Ship, Smile – Repeat."

Online consumer behavior

"Clicks Reveal Characters"

Basics of digital marketing

"Clicks to Success: Unlocked"