Customer Research
18 Pathways • 53 Skills
Customer research is like being a detective in the business world; it's all about gathering clues to understand what makes your customers tick. The purpose? To get into your customers' shoes and see things from their perspective, which helps you create products and services they'll love. It's super important because, without it, you're basically shooting in the dark hoping to hit the target – and let's be honest, who wants to rely on luck when you can have solid data guiding your aim?